To be honest I got sucked into the hype on this one. It got a boost during the pandemic and I have not looked at it for some time. But at this price, with 16 million in cash, it definitely warrants another look.
Excellent write-up. You covered it all. I share the same thoughts on C&C. Marketing is a huge issue for the company. They recently tapped Lividini & Co (former board member...) to produce, well, some really lackluster marketing material for them. Tiktok is a gold mine for moissanite content, yet C&C last I checked sports under 100 followers with little content. They just don't seem to "get" the new moissanite trend and why Chinese competitors (I believe the rep Mona, Starsgem, and Tianyu are all one entity) are succeeding. There seems to be a huge wedding boom (pent-up demand) this summer and subreddits like r/weddingsunder10k and r/weddingplanning are blowing up...perfect opportunity for C&C to spend ad dollars, sponsor/hire brand ambassadors and reps to man social media accounts, the whole nine yards. They are squandering an opportunity here. I'm very, very long but post-September ER I think I will be cutting dramatically.
Thanks for your comment. I was long but I recently closed my position. The main reason is that the product just doesn't get me excited. I think there are better, more exciting opportunities out there.
Hi, do you have any updates on CTHR with current price?
To be honest I got sucked into the hype on this one. It got a boost during the pandemic and I have not looked at it for some time. But at this price, with 16 million in cash, it definitely warrants another look.
Excellent write-up. You covered it all. I share the same thoughts on C&C. Marketing is a huge issue for the company. They recently tapped Lividini & Co (former board member...) to produce, well, some really lackluster marketing material for them. Tiktok is a gold mine for moissanite content, yet C&C last I checked sports under 100 followers with little content. They just don't seem to "get" the new moissanite trend and why Chinese competitors (I believe the rep Mona, Starsgem, and Tianyu are all one entity) are succeeding. There seems to be a huge wedding boom (pent-up demand) this summer and subreddits like r/weddingsunder10k and r/weddingplanning are blowing up...perfect opportunity for C&C to spend ad dollars, sponsor/hire brand ambassadors and reps to man social media accounts, the whole nine yards. They are squandering an opportunity here. I'm very, very long but post-September ER I think I will be cutting dramatically.
Thanks for your comment. I was long but I recently closed my position. The main reason is that the product just doesn't get me excited. I think there are better, more exciting opportunities out there.