3 Comments
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Taylor's avatar

Agreed with your points on MKC. Nice write-up.

Overlooked Alpha's avatar

MKC sounds interesting. I actually have a small short position in OLPX. The bear cave flagged a number of concerns such as waning engagement on social media: https://thebearcave.substack.com/p/problems-at-olaplex-holdings-olpx

Vince Martin's avatar

In May, we talked about how difficult it is for young consumer companies to drive consistent growth:

https://www.overlookedalpha.com/p/research-notes-consumer-upstarts?s=w

I think that's def the bear case for OLPX — that growth is going to end some way, whether it's inflationary risk, influencer effect fading, or a bunch of other reasons.