Overlooked Alpha

Overlooked Alpha

Research Notes

Research Notes: The Case For Celsius

A panic-driven meltdown may have gone too far

Wall Street and Main
Jun 14, 2024
∙ Paid

Highlights:

  • Celsius began its journey as a public company with multiple red flags, but it has grown to be a legitimate player in the energy drink space.

  • A sharp sell-off has been driven by data showing revenue deceleration for the product and the category.

  • Social media posts are also to blame. Negative sentiment has soared causing some investors to panic sell.

  • But it’s worth taking a step back here. With overseas growth still to come, it’s too early to write off Celsius.

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