Research Notes: The Case For Celsius

A panic-driven meltdown may have gone too far

Highlights:

• Celsius began its journey as a public company with multiple red flags, but it has grown to be a legitimate player in the energy drink space.

• A sharp sell-off has been driven by data showing revenue deceleration for the product and the category.

• Social media posts are also to blame. Negative sentiment has soared causing some investors to panic sell.

• But it’s worth taking a step back here. With overseas growth still to come, it’s too early to write off Celsius.