Research Notes: Can VF Corporation Reverse Its 83% Decline?

25 years of sparkling returns have led to four years of disastrous losses

Highlights:

• The 83% plunge in VFC stock isn’t the most stunning decline in recent history — but it’s near the top of the list.

• A company that posted above-market returns for a quarter century can’t seem to get out of its own way.

• Given continuing strength at North Face, VFC has become a Vans story — and that’s at best a short-term problem.

• The history of CEO Bracken Darrell, however, shouldn’t be ignored. There are real turnaround hopes here.