This Well-Known Consumer Play Is An Attractive Short

A leveraged balance sheet and zero growth suggests further downside

Highlights:

• This brand has undergone multiple ownership changes over the years — in an attempt to find growth.

• Shares have dropped 21% over the past five years. Competitive challenges and a leveraged balance sheet suggest the decline should accelerate.

• The history of the consumer space is clear: brands like these don’t have the power they use to.

• This isn’t the sexiest short in the market, but there are catalysts for big returns.

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